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21st Century Modernism: The "new" Poetics, by Marjorie Perloff

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Khlebnikov. And how sound becomes a name, i.e.,

"The word leads a double life. Sometimes it simply grows like a plant whose fruit is a geode of sonorous stones clustering around it; in this case the sound element lives a self-sufficient life...At other times the words is subservient to sense, and then sound ceases to be "all-powerful" and autocratic; sound becomes merely a "name" and humbly carries out the commands of sense..." ("On Contemporary Poetry," 1920; Khlebnikov 1987:373, cited in Perloff, p. 139)

Alam na.